CHALLENGES OF RELIABLE INFORMATION FOR INTERNATIONAL DECISION MAKING ***PLEASE READ THE ATTACHMENT FILE*** Word limit: 1500 Nepal is one of the larger emerging and developing market economies EDME,



Word limit: 1500

Nepal is one of the larger emerging and developing market economies EDME, which provide some of the biggest growth opportunities for international businesses. However, decision making in such markets is fraught with risk and much of this risk stems from poor quality of information upon which decisions are made. Enhancing the quality of such market information is therefore of paramount importance to the business manager.

Obtaining and collecting market information in EDMEs like Nepal poses significant challenges for companies. This assignment requires you to select three of these generic challenges and discuss them in relation to Nepal. For each you must briefly describe the challenge; consider the risk it poses to effective decision making; and suggest ways that the risk might be reduced or overcome.


The assignment will:

·         Get you thinking about a contemporary and growing concern for managerial decision making relating to EDMEs – specifically Nepal.

·         Develop your understanding of decision-making risks and the barriers to reliable market information.

·         Require you to critically evaluate the implications of these barriers and determine ways to overcome them.

·         Help develop skills in desk research (library and Internet search), collating, presenting and interpreting information, as well as the ESSENTIAL SKILL of accurate referencing.

·         Develop your skill in writing concisely and to the point.

Assignment tasks

EDMEs such as Nepal present the international business manager with many potential barriers to obtaining reliable and accurate market information. These include:

·         Availability and reliability of secondary information

·         Availability and reliability of primary research suppliers

·         Selecting appropriate data collection methodologies

·         Research costs variations

AND a host of related marco and environment differences relating to:

·         Political and legislative issues

·         Basic infrastructure

·         Cultuaral differences

·         Social and market structure differences

·         Communications and technology diffuculties

·         Accessibility

In this assignment you are must first choose three potential challenges relating to gathering market information and conducting market research in the Nepal. For each you should describe the challenge; consider the risk it poses to effective decision making; and suggest ways that the manager might overcome the challenge and reduce this risk.

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