Students should read Case # 14 in the textbook on Starbucks. The company is a model of extraordinary business success: starting as a single store in Seattle (WA) and now with over 32,000 locations in

Students should read Case # 14 in the textbook on Starbucks. The company is a model of extraordinary business success: starting as a single store in Seattle (WA) and now with over 32,000 locations in 83 countries. Although revenues declined in 2020 due to the pandemic, customers and so revenue growth have returned. The case study describes the diversified, multi-channel, and multi-brand business model that Starbucks has implemented. As you prepare for class discussion, consider the following issues:

  • Starbucks wants to be the “third place.” Compare and evaluate the company’s product development strategies. What are the advantages and disadvantages of each?
  • Based on your analysis, what are the strengths and weaknesses of Starbuck’s current strategy? How can the company capitalize on its strengths to reverse the decline in same-store sales?
  • Review the scope and performance of Starbucks’ international businesses. What type of international strategy do you recommend for the company?

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