Here’s the scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service.
Here’s what we came up with: We are working for Amazon and created an app that anyone can download and subscribe to. When you go grocery shopping you scan your receipt from which ever store. It dosen’t matter which store. This app will log everything you bought that is edible and categorize it for you like: Meats/Produce/Diary, etc…This app also tracks the food in your fridge. The app provides the user with receipts that only include the items you already have so you no longer have to wonder what to cook for dinner. The app also allows the user to trash items they have already used to keep better track of the food. Also, if you are running low on milk or eggs OR if its expiring (because it tracked it since the day you bought it and you scanned it with the receipt) the app will send you an alert to let you know about the expired item or that you are running low and you can either go to the grocery store and buy more OR buy it on the app straight from Amazon and they will deliver it to your door since they already deliver food and purchased the company “Whole Foods” and it would be all tied together.
Instructions: Produce a SWOTT analysis on the scenario provided (Strengths, Weaknesses, Opportunities, Threats and Trends)
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