# Case Study Vignette: Smartphone AccessoriesTwo companies, Smarten Up and Accessories Plus, have two very similar smartphone accessoriescoming out.

some one help me with my case study. Case Study Vignette: Smartphone AccessoriesTwo companies, Smarten Up and Accessories Plus, have two very similar smartphone accessoriescoming out. They have collected data over the past few months from test markets, and havedetermined the demand function for each of the two accessories. You are a writer for ConsumerReports magazine. Based on the information, it is your job to determine whose accessory will bemore profitable.For Smarten Up, the quantity x of these accessories demanded each week is related to thewholesale unit price p by the following equation.x =48−????0.08The quantity x of these accessories demanded each week for Accessories Plus is related to thewholesale unit price p by the following equation.p = 54 – 0.14xFirst, for each company, determine what unit price would maximize revenue. For each company,determine the optimal price by both calculating what price would maximize the revenue functionand what price would yield unitary demand.The weekly cost function to make x amount of the accessories produced by Smarten Up isC(x) = 7.54x + 373.78The weekly cost function to make x amount of the accessories produced by Accessories Plus isC(x) = 0.08×2 + 5.22x + 253.97Based on this information, which company’s accessory will be more profitable? And do you haveany suggestions for the company whose accessory is less profitable (this last question is more openended, there is no specific correct answer. This is your chance to be creative and come up withyour own unique advice for this company)?

Smarten Upx=48-0.08pRevenue=P(48-0.08p)MR=48-0.16p Accessories Plusp=54-0.14xRevenue=x(54-0.14x)MR=54-0.28x C=7.54x + 373.78MC=7.54 C=0.08×2 + 5.22x + 253.97MC=0.16x+5.22 At Maximim…

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