Please answer this following question about H&M. Thank you for your help!
Divide your target market into segments. Address how the markets will be segmented and how the CRM will allow you to retain your segmentedmarkets.How does the business market to its segments? Speciﬁcally include the following: a. The promotional mix ‘Frorn Milestone Dne b. What technologies are in place to allow the business to “reach out” to its segments? c. How has the use of technology within this organization allowed the business to reach out to its markets to showcase its new products? d. How has the use of technology changed its interaction with its suppliers? Wholesalers? Other business partners?There are five categories of new products: new inventions, new category entries, additions to product lines, product improvements, and repositioning target products to new markets for new uses. The process is the same regardless ofthe category. It includes idea generation, idea screening, concept development and testing, analyzing the business, prototype development, test marketing, and commercialization.a. Once the new products are identiﬁed for your business [Milestone One], how has the use oftechnology helped or hindered this organization indetermining which new products to develop?b. How is technology utilized in the actual generation ofthe idea to commercialization phase?c. Describe ways that this business uses technology to enhance the customer shopping experience. Which products or opportunities should thisbusiness produce to enhance its market share?
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