Procedure Part A: Communications planning portfolio 1.


Part A: Communications planning portfolio

    1.    Review the scenario in Appendix 1, particularly the background to the simulated organisation, current change issues, communication and consultation needs, and information about your role as Communications Consultant.

    2.    Review JKL Industries simulated business documentation, including strategic plans and operational plans. Note what the organisation does, how it does it, what its goals and objectives are, and who its stakeholders and customers are.

    3.    Develop a draft communications strategy for meeting organisational needs that includes:

                 a.    2-3 communications objectives

                b.    at least two different audiences, for example, senior management, work teams, or individual employees

                 c.    at least two methods of communication or media

                d.    at least two provisions to facilitate bottom-up consultation (from employees to management); for example, consultation on employee health and safety, consultation on continuous improvement of work processes, consultation on employee conditions and pay, or consultation on job roles and performance expectations.

Note: Ensure you also provide for management feedback on consultation back to employees.

    4.    Develop a short (less than one page) grievance procedure ensuring that it is consistent with and supports the grievance policy in the JKL Industries simulated business documentation.

    5.    Draft an information memo/email to all team members introducing the new policies and procedures across the entire organisation, seeking feedback and providing information from the consultation process with management.

    6.    Submit your portfolio in accordance with quality specifications outlined below.

Part B: Presentation to the senior management team

Research, plan and deliver a 10-15 minute presentation to senior management and an employee representative (one role-played by the assessor, the other role played by another group member) on your proposed communications planning.

    1.    Prepare a business presentation in response to the scenario described in the Appendix 1 case study. You should consider the following in your presentation:

                 a.    Audience needs and relevant interpersonal skills you will need to deploy to win support for your ideas.

                b.    Organisational needs:

                              i.    internal strategic needs, goals and objectives

                             ii.    external regulatory or legal requirements, such as for WHS consultation, anti-discrimination or industrial relations

                             iii.   business ethics requirements.

                 c.    Your proposed approach to communications and consultation to meet organisational and audience needs:

                              i.    Prepare to explain your draft communications strategy, organisational policies and procedures, and how such communications systems and policies can support a coordinated approach to developing effective work relationships.

                d.    External legal requirements such as WHS, anti-discrimination and industrial relations.

    2.    Arrange a time and location to deliver your presentation to the team.

    3.    Deliver the presentation to the senior management team. Ensure you deliver your presentation in accordance with deliverables and quality specifications outlined below.

    4.    Discuss the content and seek approval from the management to put the communication plan into action and release the document across the organisation to seek feedback. Have each member of the consultative meeting (role-play participants) sign the approved and endorsed document. 

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