Please read the “Shouldice Hospital Limited (B) Case Study and answer the questions:
1. As an advisor to Chairman Jack Shevell and his management team at Centric, what advice would you give them concerning the future development of Shouldice Hospital as a business?
2. Specifically, should Centric consider:
a. Offering hernia repair at one or more its seven surgical centers providing other types of surgical services?
b. Creating one or more free-standing shouldice Hospital, either in Canada or elsewhere in North America under Centric’s full ownership?
c. Entering into franchise partnership in which franchises would: (10 invest in physical facilities only, allowing Centric to operate the service, (20 invest in, and operate, facilities under the Shouldice name, paying Centric a franchise fee?
d. Something else?
3. What could go wrong in implementing each of these alternatives? What should be done to make sure that what could go wrong doesn’t happen?
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