General information on this simulation program:
In this single-player simulation, students play the role of a business unit manager at a battery company (now you know why the Porters Five case study and the Product Life Cycle case were restricted to the battery industry!) facing the classic Innovator’s Dilemma. Students have to manage R&D investment trade offs between the unit’s existing battery technology versus investing in a new, potentially disruptive battery technology. Over the course of eight simulated years, students must address a number of challenges including the timing and level of investment across both mature and new businesses, choices regarding market opportunities and inherent product performance characteristics, requirements to meet constraining financial objectives and constant trade-offs between investment options, all in the context of uncertain market information.
Students should sign into the Harvard Business Review – course pack using the above link.
Run all 8 years of the simulation program
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