Your question: Read the case study and prepare a marketing strategy outline.

Your question: Read the case study and prepare a marketing strategy outline. To extend its international presence, Martinetti International has formed an expansion strategy focused on acquiring other like enterprises outside the European region. Martinetti is a subsidiary of a publicly owned parent company, and is based in Rome, where it enjoys an established brand name and reputation. As part of its globalization strategy, Martinetti acquired Sand Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share common business values, excellent reputation, and offer high-end luxury accommodations for local businessmen and international travelers. The acquisition offers Martinetti ownership of the Sand Coast brand, trademarks, and contracts for Sand Coast’s nine hotel holdings. With this acquisition, Martinetti gains a footprint in Southeast Asia and expands its holdings by 27%. Sand Coast has strong brand recognition in the region and a portfolio that includes both hospitality services and travel agencies. Martinetti is a cross-culture organization, comprising approximately 65% Italians and other employees from seven countries. San Coast also has a cross-cultural workforce with 88% Singaporeans of Chinese, Malay, and Indian ethnicity, whose official language is Chinese. As a member of the Martinetti management team, you have been asked to prepare a presentation to the Sand Coast Resort leadership team on Martinetti’s approach to acquisition. The goal of this presentation will be to convince the Sand Coast team that Martinetti has a sound strategic communications plan. First, you need to prepare an outline for your presentation, one that addresses: The company’s promotional goals The cultural factors that need to be considered Recommended promotional strategies Include Martinetti’s plan to mitigate cultural barriers, country differences, and global advertising issues. 1. Introduction: Present an assessment of issues related to the marketing and promotion of the acquisition of Sand Coast Resorts 2. Promotional Goals:Identify specific objectives related to the promotion of Martinetti’s acquisition of Sand Coast. Also identify specific objectives related to informing potential customers of new capabilities and offerings of Martinetti resulting from the acquisition. 3. Media Plan:Analyze media availability in Singapore to determine cost-efficient methods of communicating with potential customers within Singapore and worldwide. 4. Promotional Strategy:Compare the benefits of push and pull promotions for acquiring new customers at Martinetti and Sand Coast. What will Martinetti have to do to increase the customer body at Sand Coast? How will Martinetti need to adapt its promotional goals and media plan when considering cultural or legal factors? 5. Recommendations and Summary:Draw conclusions about the material you have outlined. Explain how you will use your findings to convince the Sand Coast team that Martinetti has a sound strategic communications plan.

Show more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10