This week’s lesson revolves around product and process design. Your assignment for this week’s forum is to choose a company and some specific product (or service) they produce for which you believe considerable redesigning, repackaging, or re-configuring could result in substantial increases in the company’s sales and profits. Once you have completed your research, address the following questions:
What is the product’s history, who makes it, how long has it been on the market, what is it’s function. Include any competition this product has and how this product “stacks up” against the competition.
What are some of the challenges to market acceptance?
Explain how you would reconfigure the product or service to grow sales and profits.
Discuss how you would market this product once redesigned.
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