To attract stockholders, Pop’s Pizza Company develops a marketing campaign that offers students a discount for purchasing stock in the company.

To attract stockholders, Pop’s Pizza Company develops a marketing campaign that offers students a discount for purchasing stock in the company. Management believes that since the company serves mainly college students, students will purchase more pizza from Pop’s Pizza Parlor if they have an ownership interest in the business. Many students purchasing stock in the company have student loans and work to pay college tuition. You are hired to advise Pop’s Pizza Company on whether it is appropriate to offer discounted shares of stock to students with college loans. Use the problem-solving model to answer the following question. Should Pop’s Pizza Company offer discounted shares of stock to students with college loans?

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