You are to prepare a two-page (single-spaced) paper based on the case assigned. The case is listed below.

You are to prepare a two-page (single-spaced) paper based on the case assigned. The case is listed below.

Case Note Format

Your case analysis should be in the format of a two page (not counting the reference section) single-spaced Executive Summary. The report should follow the following format in sentence/paragraph form using APA format to cite sources. You are required to cite the textbook and at least one outside source from an academic peer-reviewed article.

1. Introduction of Firm

2. Overview of Firm Competitive Advantage

3. Problem(s) Statement

4. Alternative Solutions – Solutions/Opportunities

5. Option 1 Analysis

6. Pros

7. Cons

8. Option 2, Analysis

9. Pros

10. Cons

11. Add More Option Analysis as needed.

12. Decision and Support

13. Action Plan

14. References in APA format


Pitt, M., & Koufopoulos, D. N. (2012). Essentials of Strategic Management. London: Sage. ISBN: 9781849201872

CASE STUDY: The macro environment of Airbus Industries and the A380

Airbus began life in the 1960s as a complicated joint venture supported by various European plane makers and their respective governments, led by the French.13 It was a political project in so far as Europe feared the near-monopoly in pas- senger aircraft of US Boeing Corporation. Airbus saw potential for a twin-engine passenger aircraft, smaller and more fuel-efficient than the large, wide-body 747 ‘Jumbo’ that Boeing was developing. The Airbus A300 first flew in October 1972. After a slow start, demand accelerated and A300 expanded into a series of aircraft. Airbus’ success forced Boeing to develop the rival 777 twinjet, yet by the early 1990s Airbus was winning as many orders for new aircraft as Boeing.

In 2000 Airbus became a conventional share-based company owned 80% by the European Aeronautics Defence and Space (EADS) company14 and 20% by British BAE Systems. It immediately decided to develop a ‘Superjumbo’, the A380, with the potential to carry up to 850 passengers, depending on internal seat layout. In 2006 EADS became the sole owner of Airbus. The A380 made its first commercial flight in 2007. Capable of flying over 8000 nautical miles without refuelling, the A380 would be ideal for long-haul passengers and freight applica- tions. By 2009, A380 production was several years behind its contracted delivery schedule and some airlines cancelled their orders. The survival and future success of Airbus, including the employment of 57,000 people at 16 sites in France, Ger- many, UK and Spain, depended critically on A380 meeting its sales targets over the medium and longer term.

Airbus and Boeing focus on medium- and long-haul jet aircraft with 100+ seats. They sell to airlines and leasing companies. High profile international airlines like British Airways, Virgin and Emirates buy and lease aircraft from Airbus and Boeing. No-frills (budget) airlines like easyJet, Ryanair, and JetBlue buy new aircraft, while other airlines constitute a substantial second-hand market. Leasing allows airlines to limit their capital investment in aircraft and provides flexibility to increase or decrease fleet numbers in line with demand. Private cor- porations and travel firms also use short/medium term leasing for charter flights.

Aircrafts have long lives (25+ years), but need very costly, regular maintenance. Many spend parts of their lives ‘mothballed’ waiting for a new operator to lease or buy them. The cycles of economic activity make demand for new aircraft volatile – new aircraft compete with pre-used ones whose lease costs are lower. Each new aircraft type tends to be quieter, more fuel efficient, reliable and have lower maintenance costs than its predecessor, giving airlines the incen- tive to update their fleets. But the cost of developing a new aircraft is huge. In future any serious competition for the Boeing/Airbus duopoly will come either from an integrated Russian aircraft corporation or the Chinese. All of the con- tenders make military as well as passenger aircraft. Various other companies make smaller passenger aircraft (jets and turboprops) with up to 100 seats; executive jets typically with up to 10 seats; and propeller-driven light aircraft with six seats or fewer. Turboprop aircraft are ideal for regional (inter-city) air transport, being fuel-efficient, generally quieter and needing shorter runways than jets to take off and land.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10