Purpose of Assignment
The purpose of this assignment is to help students learn how a well-written Strengths, Weaknesses, Opportunity, Threat, Trends (SWOTT) analysis should be a critical tool utilized in analyzing marketing information before launching a new product. Students will also learn how a SWOTT analysis may be employed to uncover competitive advantages to gain advantage in the market.
Scenario: As a professional marketing consultant; you have been hired to help a company launch a new product in their industry. Your objective throughout this assignment is to develop and to gain and maintain a competitive advantage in the selected industry, and create value for the target market.
Develop a 1,050- to 1,400-word analysis completing an industry and competitive analysis for your client.
Create a new product or service to be offered by a company (either an existing firm or a start-up company) in one of the following industries:
Attach the 8- to 10-question survey to be used for primary market research with the completed analysis.
Include the following in your analysis:
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines.
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