In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature.
You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product.
Write a 7–10-page report in Word format. Utilize at least seven scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Apply APA standards to citation of sources.
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