Channel Strategies and the Value Chain
In this assignment, you will analyze channel strategies and the value chain. You will then analyze the effect that growth, going global, and supply chains have on two similar products/services that are marketed in various markets.
Decisions about marketing channel structure depend on customer needs, competitor behavior, marketing strategy used, and the resources available to the marketing manager. A wide variety of channel options exists today. Generally, the goal of the channel arrangement is to maximize the efficiencies of distribution. Many channel arrangements have the potential for conflict as well as legal and ethical issues. Channel decisions are among the most critical decisions facing marketing managers.
Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
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