In this module, we have outlined the five most common modes of international market entry: exporting, licensing and franchising, acquisition, partnering (or strategic alliance) and establishing a new subsidiary. Each entry mode has advantages and disadvantages, and by understanding these, organizations can avoid the high costs of establishing operations in a new international market.
For this discussion activity, respond to the following prompts:
In response to your colleagues:
Things to Remember!
Use the EC Library resources to properly cite your work:
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