Assignment 2: Required Assignment 1—The S’No Risk Program
In the mid-eighties, the Toro company launched a promotion in which snow blower purchasers could refund a portion of their purchase if the next winter brought modest snowfalls. The amount of their refund was tied to snowfall amounts and so, the program was prey to certain risks and uncertainties. You will explore those risks and choices from a variety of perspectives.
Review the case study “The Toro Company S’No Risk Program” by David E. Bell (1994) from this module’s assigned readings. Click here to download the Toro Excel worksheet which contains data exhibits from the article; the exhibit titles match the tabs long the bottom of the worksheet. Use this tool to conduct your data analysis for this assignment.
Analyze the risks of the program from the following points of view:
Write a 6–8-page analysis paper that addresses the following:
Submit your analysis paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention:
Bell, D. E. (1994). The Toro company s’no risk program. Harvard Business School. Case No. 9-185-017.
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