Assignment 2: Planning the Future at Galaxy (Week 6)
In the second assignment, students will create a SWOT analysis and provide a detailed explanation of what considerations led to the determination of the SWOT components. Students will then make recommendations and explain what factors were considered in making the recommendations.
Outcome Met by Completing This Assignment:
Step 1: Review “How to Analyze a Case Study” under Week 3 Content.
Step 2: Create a Word or Rich Text Format (RTF) document. This paper should be presented in a professional manner, double-spaced with indented paragraphs. The final product will be between 6-8 pages in length excluding the title page and reference page.
Step 3: Title page with your name, the course name, the date, and the instructor’s name.
Step 4: In writing a case study, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person. Do not include personal commentary.
Step 5: In writing this assignment, students are expected to support the reasoning using in-text citations and a reference list. If any material is used from a source, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 1 content. Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 6: In writing this assignment, students will use resources from the course material and no more than 2 external source documents. NOTE: The expectation is that students provide a robust use of the course material.
Step 7: In completing the assignment, students are expected to use the facts from the case study and company profile paired with the weekly courses readings to develop the analysis. View the company profile here: Galaxy Toys, Inc. Company Profile.
Step 8: Review the grading rubric for the assignment.
Step 9: Read critically and analyze the case study provided under Week 6 content. Notate the key points in the case study.
Step 10: Create the introductory paragraph.
The introductory paragraph is the first paragraph of the paper but is typically written after writing the body of the paper (Questions students responded to above). View this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Respond to the required elements of the assignment. Be clear and concise in the writing and make sure the questions are comprehensively answered.
Review the main case study located under week 6 content.
Part One: Long Term Planning Goals and Decisions
The toy industry is very fickle and innovation is critical. Sales for January 2016 showed only a 3% rise over January 2015 leaving the company managers concerned about meeting projected sales targets for 2016. In a 30-month plan, George Jepson, Jr., as CEO, together with Edward Mercury, CFO, set long-term goals for the company to include the following:
In November 2015, the long term planning team began to select the newest Galaxy product line. The choice of the right product design will hopefully stop the slump in sales and jump start growth. Tomorrow, February 4, 2016 is the final meeting of the planning team. The team will choose between three options:
The products have different production requirements. Payload Nine is designed to complement the International NASA Space Station series. Payload Nine is geared to the 7-10 age group and contains building blocks to make the space shuttle with emphasis on the cargo hold and its loading arm.
Focus group results suggest that Payload Nine will sell well but it is not a “wow” product in the eyes of the group. It is not a trendsetting toy. The introduction of Payload Nine is estimated to jump NASA sales by 6.8%. Payload Nine requires little change on the production floor and supplies are easily obtainable. Production could begin May 1, 2016 and completed in time for the Christmas toy market. No additional personnel would be needed and existing production would not be delayed. Production costs would fit within the current year’s budget.
The other project “Moon Mission to Jupiter’s Europa” (MMTJE1) is a 3D engineered of the Curiosity vehicle used to. explore Mars. The toy is operated remotely allowing a child and parent to launch the capsule “Juno 1” craft, 500 ft. in the air, unload the rover called Galileo and move it along all terrain surfaces. Galileo takes pictures remotely and sends them to a cell phone. The toy is geared for the age 11-15 market but can be used with younger children as long as there is adult supervision. The toy is made from a 3D printer and consists of a plastic capsule and rover base with electronics added separately in production. [Not sure what 3D printing is, view http://3dprinting.com/what-is-3d-printing/]
Focus group results suggest that it is a “wow” product and would also encourage sales of related toys and books as Jupiter’s Moon Europa has been deemed by scientists as the most accessible and likely place to support habitable life as we know it to be. Children can view pictures and imagine a Moon currently covered in ice as a new space frontier adventure. An interactive video game is also envisioned. It will also be the first intergalactic action toy that Galaxy Toys has ever produced. MMTJE1 is estimated to bring a 15% increase in unrelated NASA sales if rolled out in 2016 and 21.6% increase if rolled out in 2017. However, MMTJE1 is not production-friendly at this point.
The new production equipment, electronics, computer programming and trained personnel would not see production beginning before November of 2016. Anticipated budget costs of $450,000 necessitating a budget increase of $300,000 over all five plants would be needed. In order to meet the October deadline for Christmas 2016 sales additional manpower would be needed with a cost increase of 20% over the projected $450,000 budget costs. In addition, the push would necessitate significant rescheduling of current production and likely require factory workers to put in overtime. Finally, the rush would be predicated on the assumption that production problems would not occur.
Part One: Long Term Planning Goals and Decisions
Keith Wisternick, VP of Production, has the job of aligning all the production teams for Galaxy Toys, and more specifically, he is the person that ensures that each of the plants are capable of producing toys that meet the quality standards of Galaxy Toys in an efficient and cost-effective manner. Also, part of Keith’s job is to provide valuable input into the long-term planning process of the company. Every two years, Keith and his counterparts in the other departments meet to determine the new product line for the upcoming two years. They are presented with new ideas that have been developed by the Design and Engineering Department.
After soliciting input for recommendations on the toys that would most likely meet the company’s future objectives, the Board of Directors narrowed the choices to Payload Nine and Moon Mission to Jupiter’s Europa 1 (MMTJE1).
As VP of Production, Keith is very aware that his recommendation and vote lends great influence to the outcome. Lucky for Keith, he is not expected to provide his recommendation without first delegating some researching responsibilities to others. One person that he relies upon for research and analysis is Itza Yu who is a Production Manager. Yu has been tasked with creating a SWOT analysis for Keith’s review. However, Yu has not had any prior experience with creating this type of information. Keith has provided the following source to help him:
Required Elements for Part One:
Part Two: Short Term Production Goals and Objectives
The Board of Directors has decided to accept the recommendation to roll out the “Moon Mission to Jupiter’s Europa 1” for the holiday season of 2017. In a virtual meeting, led by Itza Yu, the production managers have had a “brainstorming” session and have created a list of short-term goals and objectives.
In reviewing the list, Itza Yu noted that some of the items on the list are sound short-term goals and objectives while others are not and therefore, should be removed. He also noted that some of the items do not fit well with the company’s vision and mission and will need to be eliminated.
Assuming the role of Itza Yu, students must determine whether the items on the list are “goals” or “objectives” and whether they should be adopted or abandoned. The list is as follows:
Short Term Goals and Objectives List
Required Elements for Part Two:
Step 13: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 14: Proofread the paper for spelling and grammatical issues, and third person writing.
Step 15: Submit the paper in the Assignment Folder.
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