Segmenting Consumer and Business Markets Segmentation, business and finance homework help

Segmenting Consumer and Business MarketsSegmentation bases (variables) are used to identify particularcharacteristics, attributes, or traits of consumers or businesses.Consumer markets are typically segmented using 5 bases, includinggeographic, demographic, psychographic, benefit, and usage-ratesegmentation.Execute the following four steps to complete this Discussion assignment:Watch the following animated explanations on segmentation of markets todevelop a strong understanding of the concepts:Understand the characteristics of markets and market segments.Understand the criteria for successful market segmentation.Understand the bases commonly used to segment consumer markets.Understand the steps involved in segmenting markets.

Watch the following video on how the Food Network® uses segmentation andtarget marketing to appeal to consumers: View it hereChoose a cooking show from the Food Network® website (2014 TelevisionFood Network G. P.) at: http://www.foodnetwork.com/shows.html to studyand answer the questions below.Using research from Chapter 8, to help substantiate your understandingof the segmentation and target marketing concepts, answer the followingquestions related to the segmentation and targeting of consumer marketsfor your chosen show:Identify a minimum of three (3) segmentation bases that might be used tosegment the market for your chosen show.Describe the specific reasons each of the three (3) segmentation basesmight be used to segment the market for your chosen food show.Describe the type of target marketing strategy that might be used toreach the consumer for your chosen food show.

Discuss the productdifferentiation strategy used to distinguish your chosen show from therest of the shows on the Food Network® website (2014 Television FoodNetwork G. P.).Describe the most likely positioning base or bases that might be used toappeal to consumers in the target market for your chosen food show.

Show more







Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10