MKTG 508/ MKTG 508 Chapter 19 Quiz (Latest 2016) 2016

*********

********

** *

*** ******** ** using **** ******* ***** employees ******* calls **** ********* *** ******* service ** ****** ****** *** ********* queries is called ********* ********

******** ********** ********

marketing
*******

********** internal

********** *******

************** *

points
QUESTION

** *

Which of *** following ** a ************ of ****** marketing?
invasion

** ******** *********

to ***** brand ********** ***

******* ** ********* ******** ********* *********

** ******* marketing ************** *********

to maintain *********** security
*

******* ********

** *

******** ** another form of **** ** ***** **** encourages ********* ** **** ***** ***************** ******** *** services ** ***** ***** or written information ** ****** ******* ****

********** *****

marketing
*********

********** ************

marketing
********

marketing
*

******* QUESTION

4
*

A salesperson *** relies ** ******** ******* for selling * company’s ******** ** intangible offerings ** called a(n) ********* ****

creator
**********

*****

****** ***********

********

******* *

points
QUESTION

** *

** ******** telemarketing the **** ****** ********* ********* sell

**************** ********* ********

calls **** * location ****** ** ********** offer

**** ********* ** ********** ********

***** ** ********* and ********** answer

*** ******* ** ********* *** **** for ************ *

points
********

** 1

********* paid ********* who **** *********** for the ******* *** * **** of *** ******** sales force
direct

********

************

*********

*********

*

points
********

** *

********* a **** click company offering ****** auctioning ******* ** ****** * *********** ******* ** ******** *** sales The company identifies ********* *** have made ** ***** three purchases *** ***** ** least $150 ** the **** six months and ****** ******** ******* ** ***** ********* ***** ** the following strategies is used here *** ********* *** customers?
*****

marketing
*********

********** ********

********** *******

********** ***

formula ********** 5

points
QUESTION

8
*

***** compensation receives **** emphasis ** ***** rep **** **** ********* a

high ratio of ******* ** ********** ******* *

**** *********** for ********** ************ **

********* ***** ** ******* activities
very

little need for ********* *********

************* 5

******* QUESTION

** *

***** ** *** ********* is a ***** ********* ** ***** direct ******* ******

***** ****** ****** ****** selectivity
**

** *** best suited **** *** ******* ******* products
********

******* is *** ****** *** ****** ****** Direct

***** have **** **** conversion ****** **

** the **** ****** to sell industrial products
5

******* ********

*** 1

* *********** *** ** ********** ******** ****** ** **** ** ***** ** ****** ***** ***** ** ******** and ********* ******** ** ** *** ________ **** ** *** selling ******** ************

prospecting

qualifying

following

*** *********

********* *

******* ********

*** *

* salesperson ********** over *** ******* ***** ** * medical ***** *** ** ******** ** ** **** ********* *****

****** ******

******** ********

******* ********

***********

*

******* ********

*** 1

* ***** representative whose ********* is in ********** ************** problem ** ****** a(n) ********* *****

****** missionary

***********

solution

******* demand

******** *

******* ********

13
*

Which ** the ********* is an ******* ** * ******* that ****** * ***** ******** *

***** ******* ************* ******* **** ******** * wide range of ******** *** ********* ********* *

******** company **** ******* ************ ****** ***** ************ *** manufacturers
*

************ *** ******* ***** such ** bolts ******* **** ******* *** *** *********** ************ *

large ************** ************ ** ******** products **** products *** ******** ************ a

******* **** manufactures ***** pants *** *** *** ***** of all ***** 5

points
********

14
*

*** ********** ** Raleigh ******** ******** that *** ************* ******* ***** *** affected ** the ********* ****** of ****** that the *********** **** ** meet ******* *** ******* ******* ** ****** *** ******** ******* ***** by ****** ***** calls ** ******* *** *** ********* **** marketing strategy **** ** ******* is ** ******* ** ********* inbound

************** ******

********** ********

marketing
outbound

************** ***********

********** *

******* ********

*** *

*** catalog you ******* from * ***** ******* ***** displaying ***** *** summer ********** ** ** example ** ________ ********** buzz

*******

********

word

** ****** interactive

*

points
********

*** *

******* ** * *** site that ****** ***** ** ******* ***** ******** It ****** ***** to create ******** *** ******* ***** ******** *** ********* *** ********** ********** people *** follow * ************ twitter ******* *** *** ******** ********* ** *** **** celebrities in the ****** ****** *** ****** ******** *** **** * ****** of ********* ******* ** an example of * ********* ******

network
*****

*****

microsite

microblog

5

******* ********

17
*

* company **** ***** *************** *** ******* *** ************* more ******* *** customized ******** ** large accounts ***** using ****** *********** and Web ******** *** ******* ******* Which ** *** ********* describes *** company’s sales force ****** demand

creators
******

********* ****** **********

******** *********

salesforce
*********

*********** *

points
********

18
1

A *********** sends e-mails to persuade ********* ** *** *** ******** ** *** ******* **** ** * **** of ________ ********** *****

********

****

** ****** *******

******

5

******* QUESTION

*** *

***** ** *** ********* ** a ****** considered **** * ******** is evaluated ***** on *** ********* the

****** ** **** ****** ***** *** ************** **** visit
the

******* ********** purchased by *** ********* ***

**** ** ******* used ** the ********* ***

******** **** ***** the ******** *** ****** goods
***

**** of ******** ******** by *** ********* *

******* ********

*** 1

******** *** first **** ** *** workload ******** ** ********* sales force ***** grouping

********* into size classes according to annual ***** ******* ************

********* **** *********** *** **** ******** ****** ***********

*** ***** ******** for *** country ** ***** of ***** calls *** ***** ***********

the average ****** of calls * sales ************** *** **** *** ***** calculating

*** total ****** of ***** **** ******


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