Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes.
Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.
For this assessment, you will formally propose your capstone project.
Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.
Include, at minimum, the following information:
Your proposal should be organized using these sections:
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