research the customer relations/customer service reputations of two (2) companies of your choice. Choose one company with an excellent customer service reputation, and one with a poor (or less than perfect) customer service reputation.
Compare and contrast the customer service reputations of these two companies. Your paper will be divided into the following four sections and should address the question for each section (see the grading rubric for list of questions)
Introduction and Overview 12 // Provide an introduction to the project and an overview of the companies selected to compare customer service reputations. Provide the rationale for selecting these companies.
Company Strengths 20 // Summarize what was done right by the company with good customer relations and other important information from this section.
Company Weaknesses 20 // Summarize what was done wrong by the company with poor customer relations and other important information from this section.
Company Threat 20 // Summarize the results of each company’s actions and other important information from this section.
Company Opportunities 20 // Summarize the actionable recommendations would you give for improving customer satisfaction for each company.
Conclusion/Recommendations 12 // Summarize your conclusions based on the comparisons made.
Formatting and APA Citations 10 // Accurate and complete APA compliant formatting and citations; correct spelling and grammar; Clear narration; slides are easy to read and clearly communicate the focus of each section.Length6Meets or exceeds length requirements: 2 slides per section.
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